Privacy Policy
Effective date of the current Privacy Policy
This Privacy Policy has been prepared in compliance with applicable laws and regulations, including the Personal Information Protection Act and the Act on Promotion of Information and Communications Network Utilization and Information Protection.
1Personal Information Collected and Collection Methods
ST Food Co., Ltd. (hereinafter referred to as the “Company”) collects the following personal information.
| Category | Collected Data |
|---|---|
| Collected Data | (Required)Mouse movements, clicks, scrolling behavior, visited pages, device and browser information (operating system, screen resolution, etc.) |
| (Optional)IP address (anonymized), visitor behavior data (session recordings), referrer information, cookie data | |
| Collection Methods | Automatic collection through cookies and scripts |
2Purpose of Collection and Use
The Company uses collected personal information for the following purposes:
- Handling customer inquiries and providing services
- Improving services and providing personalized experiences
- Fulfilling legal obligations and resolving disputes
If the purpose of use changes, prior consent will be obtained.
3Retention and Use Period
Personal information is destroyed without delay once the purpose of collection and use has been fulfilled.
However, if retention is required by applicable laws, the information will be retained for the period specified below.
Contact inquiries:Destroyed after one (1) year from the date the inquiry email is sent
In addition, personal information that is required to be retained for a certain period under applicable laws and the relevant legal grounds are listed below.
| Retained Items | Legal Basis | Retention Period |
|---|---|---|
| Records related to contracts or subscription cancellation | Act on Consumer Protection in Electronic Commerce | 5 years |
| Records related to payments and supply of goods | 5 years | |
| Records related to consumer complaints or dispute resolution | 3 years | |
| Records related to electronic financial transactions | Electronic Financial Transactions Act | 5 years |
| Log and access records | Protection of Communications Secrets Act | 3 months |
Where retention of personal information is required for a specific period under applicable laws, the Company complies with such legal requirements. However, upon the user’s request, personal information will be destroyed immediately, except where retention is required by law.
4Provision to Third Parties and Outsourcing
The Company does not provide personal information to third parties. However, personal information may be disclosed if required by law or requested by investigative authorities. The Company may outsource certain personal information processing tasks to external service providers, and details will be disclosed on the website.
5Procedures and Methods of Destruction
- Destruction Procedure : Personal information is destroyed after approval by the person in charge of personal information protection.
-
Destruction Methods
- Electronic data: Deleted using irreversible technical methods
- Paper documents: Shredded or incinerated
6User Rights and Legal Representative Rights
- Users may exercise the following rights:
- Request access to, correction, deletion, or suspension of processing of personal information
- How to Exercise Rights
- Requests may be made in writing, by phone, or by email, and the Company will respond within 10 days.
- Children Under 14
- Rights may be exercised through a legal representative.
7Cookies and Automatic Data Collection
- Purpose of Cookies
- Analysis of access frequency and visit duration, Provision of personalized services
- How to Refuse Cookies
- Chrome: Settings > Privacy and Security > Site Settings > Cookies
- Safari: Preferences > Privacy > Block all cookies
- Edge: Settings > Site permissions > Cookies and site data
Users may refuse or delete cookies through browser settings
- Microsoft Clarity Notice
- The Company uses Microsoft Clarity to analyze website usability. Clarity collects website usage data in anonymized form.
| Category | 내용 |
|---|---|
| Collected Data | (Required) Mouse movements, clicks, scrolling, visited pages, device and browser information |
| (Optional) IP address (anonymized), visitor behavior data (session recordings), referrer information, Clarity unique cookie ID |
|
| Purpose | Website usability analysis and UX/UI improvement |
| Content optimization and provision of personalized user experiences | |
| Enhancement of user convenience through UX/UI improvements |
- Opt-out Methods: Users may refuse the collection of Clarity data using the following methods.
- Block Clarity-related cookies through browser cookie settings
- Enable targeted advertising opt-out options
- For more information on how Microsoft Clarity processes data, please refer to the **Microsoft Privacy Statement**
8Personal Information Protection Officer and Complaint Services
- Personal Information Protection Officer
- Officer: Ji-woon Lee
- Phone: +82-2-6959-1258
- Email: main@stfood.co.kr
- Personal Information Infringement Reporting Authorities
- Personal Information Infringement Report Center:118 (without area code) (www.privacy.kisa.or.kr )
- Supreme Prosecutors’ Office Cyber Crime Investigation Center:+82-2-3480-3573 (www.spo.go.kr )
- National Police Agency Cyber Bureau:182 (without area code) (www.cyberbureau.police.go.kr )
9Changes to This Privacy Policy
If this Privacy Policy is amended, the Company will provide prior notice of the changes through the website at least seven (7) days before the effective date. In the event of any material changes affecting users’ rights or obligations, notice will be provided at least thirty (30) days in advance. The most recent information regarding the Personal Information Protection Officer can be found on the Company’s Privacy Policy page, and previous versions of this Privacy Policy are also available on the website.
This Policy is effective as of February 6, 2026.